BLOCKBUSTER MALL — rebranding and advertising campaign 2024

BLOCKBUSTER MALL is the largest shopping mall in Ukraine. We were tasked with refreshing its brand identity and creating an advertising campaign.

We developed the creative concept “EVERYTHING WILL BE LIKE IN A MOVIE,” based on the positioning of an “anti-boring shopping mall.” After all, cinema allows us to experience an ideal, exciting life — free from boredom. And BLOCKBUSTER MALL, with its hundreds of brands, the massive GALAXY amusement park, and the CITY FOOD HALL offering incredible cuisine from around the world, delivers on that promise.

Using Midjourney AI, we created a series of imaginative visuals that highlight different aspects of BLOCKBUSTER MALL. The star and heart in the logo represent the feeling of being a star and falling in love with the place. The ability to swap out these symbols reflects the wide variety of entertainment the mall offers.