Neat

I believe, that in the beginning was the Word by which everything we see around us was created. In the beginning of each brand, there is also a word — a name, in which the essence of the product lies. That's why creating an accurate and neat name as the reliable foundation for a strong brand is so important. Hopefully, for your brand)

Filters:

Beauty & Health

B2B

Fashion

Retail

Education

HoReCa

E-commerce

Apps

Legal services

Publishing

IT & Startups

Household Goods

Services

Marketing

Entertainment

Telecom

Real estate

Food

Drinks

Finances

Private labels

Children's products

INCH by ZINCHENKO

INCH by ZINCHENKO is a sport restaurant opened in Kyiv by the famous Ukrainian football player Oleksandr Zinchenko and his wife Vlada.

It all started with the name — we wanted it to reflect the surname of the owners. Thus, INCH was born. In addition to the surname reference, this name has a strong idea — it is a constant movement towards victories, towards a dream. And along the way, every inch we cover daily matters.

After the name, the slogan was born, then the legend, and finally the logo and identity — dynamic and flexible.

The full project case is here:

Go to project

HASLO

HASLO is a craft brewery on the Novoobukhivska highway.

HASLO (meaning "motto" in Ukrainian) is an idea expressed concisely.

Everyone has a favorite motto. And also – a favorite HASLO.
After all, HASLO beer comes in various styles, catering to different tastes and preferences.

Everyone has their HASLO!

We created the name, slogan, brand story, logo, identity, a series of illustrated labels, and a brand book.

Go to project

Joice

The name for Vodafone's youth mobile tariff. The name combines the words "joy" and "choice", as if saying: get the maximum pleasure from your choice!

TRIIINITY

This is a new project of the SEVEN HILLS development group, known for the successfully implemented PARK AVENUE and PARK AVENUE VIP. The residential complex downtown of Kyiv is a trinity of style, technology and nature, thanks to which it got the name TRIIINITY.

As part of the project, there was developed a positioning concept, a logo, corporate identity, a brand book and a multi-page premium booklet.

Go to project

SPOKEY

Almost any real estate transaction is a dream come true. But the process of the deal itself is always full of stress. Moreover, the realtor is at the heart of this stressful situation. And very often, unfortunately, is its source.

Therefore, the key task of the good realtor is to make sure that the client's happiness is not overshadowed, but on the contrary, is enhanced. Since the main source of happiness is the apartment itself, and it is impossible to increase the level of happiness from it at the time of the deal, the only thing a realtor can have influence on is the level of stress during the deal. So the best realtor is the one who minimizes the client's stress and keeps him calm during the deal.

It was this positioning that led to the birth of the name SPOKEY, which combines the Ukrainian word "СПОКІЙ" (rest) and the English "KEY".

Also, as part of the project, we created a slogan, a logo, corporate style, a brand book, and website.

The full project case you can see here:

Go to project

EAT ME

"EatMe" is the name for delicious and nutritious bars, a healthy snack for children and adults. The name was developed by the order of "New Products" company.

techosystem

Techosystem is an open association of players in the technological ecosystem of Ukraine. The main tasks of the project are:
- supporting active tech companies and startups;
- strengthening cooperation between market and the state;
- promoting the ecosystem as an investment direction in the world;
- supporting innovation aimed at rebuilding and restoring Ukraine.

A complete project case study is here:

Go to project

PLEKO

A name for a dairy brand derived from the Ukrainian word “plekaty” — to nurture, to care for.
Because PLEKO is more than just milk.
It’s care for everyone who values naturalness, quality, and harmony with nature.

The sun nurtures the meadows, the cows enjoy the lush green grass, and PLEKO gently preserves their best milk — just for you.

A tender taste, natural purity, and careful selection — everything you need for true pleasure from real milk, where every sip fills you with warmth, energy, and a sense of care.
And yes — a touch of love.

PLEKO — the taste nurtured by the sun.

Full case here:

Go to project

APPS

APPS is the name for premium cider from New Products. The idea of this name is based on two words: APPLE and APP (application). APPS Cider is a kind of application that can deliver not only virtual but real pleasure! Also, the name looks like an abbreviation for the word APPLES.

Рікі-Тікі

Riki-Tiki is the name for the private label of kids goods developed by demand of "Silpo".

SVITLO PARK

The name for the residential complex next to the Kyiv Botanical Garden.

МОЛОКОЛО

MOLOKOLO is a dairy brand.
We created a name that combines the words “milk” (moloko) and “circle” (kolo) — a word rich in meanings: the round shape of certain cheeses, the sun, the circle of family, the circle of friends.

The logo plays on this idea, and the visual identity is built around images of small, playful cows.

Full case here:

Go to project

RESIDIO

There are hundreds of thousands offices and apartments in the city, but only some of them are worth living in. Each apartment and office made by RESIDIO is a real masterpiece of designer art. RESIDIO is the company creating unique, high class spaces. We created the name, the logotype, corporate identity and website for this project.

The whole case study you can see here:

Go to project

CENTRAL PARK

CENTRAL PARK is the name of the contemporary residential complex of business-class.

NEO PLAZA

NEO PLAZA is the shopping center in Dnipro, made for youngsters. We also created the positioning, legend, slogan and brandbook.

The whole case of NEO PLAZA branding project you can see here:

Go to project

POSH DOGS

POSH DOGS is the grooming studio for dogs of premium breed.

ARTFORMA

ARTFORMA is the name for the professional hair cosmetics distributor .

Branding case is here:

Go to project

B-MALL FEST

Name for the musical fest that take place at BLOCKBUSTER MALL.

Also we created the brand identity of B-MALL FEST.

Go to project

RICHFIELD

Richfield is the company specializing in the sales of mineral fertilizers. The main idea of the name is that farmers do not buy fertilizers, but the possibility of a rich harvest.

Also we created the logo, corporate identity and brand book.

The full case study is here:

Go to project

VК SELECT

Velyka Kyshenya Select is the name for supermarket net with expanded assortment of premium products.

BOOK CHEF

BOOK CHEF is the publishing House, which offers to its readers only exclusive bestsellers, created according to the best literary recipes.

art'o'food

Guns N' Roses style name for premium food distributor.

FRANKLIN business center

FRANKLIN is the new business center in the center of Dnipro city. A business center is always a story about money. And the international "face" of money is, of course, Benjamin Franklin, who adorns a hundred-dollar bill.

The whole branding case study is here:

Go to project

HARTOL

HARTOL is a brand of lubricants for trucks, agricultural machinery, construction and other special machinery, cars, and industrial equipment.

Project created by demand of Sunoco Trading Inc., Florida, USA.

We developed the name, slogan, logo, identity, and brand book within the project's framework.

The whole branding case study is here:

Go to project

QVITEN

This is a fashion brand of clothes made of linen and other natural fabrics. The blooming, spring name emphasizes the lightness of linen clothes, evoking pleasant emotions.

In addition to the name, we developed the logo, corporate style, brand book and website.

The full project case is here:

Go to project

SFERIUM

SFERIUM is a company with competencies in transport, customs and financial logistics. Outsourcing of foreign trade, customs brokerage services, transport, procurement financing – these are the main sectors of SFERIUM. As part of the project, we created a name, a dynamic logo that reflects the idea of a set of areas of activity, corporate identity and a brand book.

The whole branding case study is here:

Go to project

SMAQUE FOOD HOUSE

SMAQUE FOOD HOUSE is a net of grocery stores with a finger food concept.

HOMECULT

HOMECULT is the name of the interior design studio. The name says the company creates really cult interiors — cozy and stylish.

METAMO

METAMO is the name of a women’s fashion brand derived from the word metamorphosis.
Because when a woman puts on a new dress, she transforms into a new image.

MEET MY FIT

MEET MY FIT is the service of online fitness training. Also we created the logo, corporate identity and website:
www.meetmyfit.com

TRUE TANNERY

TRUE TANNERY is the trademark of leather goods.

Go to project

IQ ENERGY

The name of the program of the European Bank for Reconstruction and Development. The purpose of the program is to increase the awareness of Ukrainians about the rational use of energy, as well as familiarization with equipment and materials that meet the highest technological standards of energy efficiency.

GOURMANCE

Gourmance is the name for Haute cuisine restaurant.

Go to project

KEENTERS

KEENTERS is the brand of beauty marketplace. The name is based on the capacious word "keen", which has many meanings: insightful, enthusiastic, ardent, intense. These words perfectly describe how the creators of the project relate to their brainchild.

You can find the full branding case on KEENTERS project here:

Go to project

SPEED CASTE

SPEED CASTE is the name for circuit car racing team. It speaks of the team as a company of like-minded people united by the love for speed.

Also we created the logo, corporate identity and brand book. The whole branding case study is here:

Go to project

BEAR&BOAR

Bear&Boar is a kraft beer brewery in Visaginas city (Lithuania). The name plays with animal names similar to the word "beer".

MEENTLE

Leveraging Smart Wallets to access locked liquidity.

the FEAST

THE FEAST is a restaurant with the delivery of delicious dishes, from which you can arrange a real feast!

We created the logo and corporate identity as well.

LYNQ

LYNQ is the name for a dating app that allows you to find a partner based on your zodiac sign.

WINHUB

A network of new generation logistics parks, part of TERWIN GROUP. We also developed the project identity.

GREENWIN

GREENWIN is a center for environmental change, which is engaged in creating a network for recycling car tires in Ukraine. It is part of TERWIN GROUP. We also developed the project identity.

SWYPLE

SWYPLE is the name of the first interactive food court in Ukraine, which is located in the LAVINA MALL shopping center.

AESTA

AESTA is the organic cosmetics brand from Germany.

ВЕЛМАРТ

WELMART is the name for the big hypermarket of "Velyka Kyshenya" net.

QOLLABE

QOLLABE is the name for an ecosystem of teams united by passion to create the ultimate product and get the best from the impossible.

ERGO

ERGO is a name of digital electronics brand well known for its ergonomical design.

Ctrl.

Ctrl. is the name for a law firm that skillfully controls all of its projects — to the last point.

BUGEULI

BUGEULI is the name for Georgian wine.

The name was developed in collaboration with Headshot.

ESSERTA

ESSERTA is a coaching company specializing in corporate training. We developed the name, the logo with the brand book, and the website: www.esserta.com

MONA MOON

MONA MOON is the name for a shop of clothing for pregnant.

PUSHKA FASHION

PUSHKA is the coworking, school and community for the fashion designers. PUSHKA is located on Pushkinska str. and is actively pushing Ukrainian young fashion designers.

UNI380

UNI380 is the name for an educational IT platform. The name combines the idea of association and an indication that this is a purely Ukrainian project.

disqover agency

disqover agency specializes in products entrance and maintenance on global marketplaces.

МОНФЕРРАН

MONFERRAN is the name for an elite house in the historic center of St. Petersburg.

БЕЗЛІЧ РОЗМОВ

PLENTY OF TALKING (BEZLICH ROZMOV) is the name for a new service from Vodafone Ukraine helping to exchange your unlimited in-net minutes, in-Ukraine minutes and abroad minutes for the in-Ukraine minutes to all other operators.

З Vodafone усі свої!

You no longer need to divide people into friends and foes by phone number! Get unlimited calls to all numbers in Ukraine and unlimited 4G Internet for free in your favorite applications with the "All are yours with Vodafone" New Year promotion.

FLATWOOD

FLATWOOD is the name of the doors and furniture brand.

CHEREHAPA

CHEREHAPA is the online insurance service for travelers. The name CHEREHAPA is based on “cherepaha” — the turtle in Russian. But CHEREHAPA is totally different from "cherepaha". It is an image that combines the love for life, mobility, and reliable protection.

ЗДОРРО

ZDORRO is the name for the new Vodafone project, an online clinic with telemedicine consultations with 1,100 doctors in 130 specialties.

FUTURIST

FUTURIST is the name for an Asian bistro in Mariupol. We created a complex identity for this project. But whether FUTURIST will ever open is a difficult question.

Go to project

YALOKO

YALOKO means cheese, butter, milk. In other words, any diary product crafted from cow milk.

ШОША

SHOSHA is the private label name of the kids-care products for the retail net Cosmo.

CARTE BLANCHE

CARTE BLANCHE is the name for a net of premium restaurants. This phrase means unlimited authority, complete freedom of action. After all, a discount card really provides visitors of CARTE BLANCHE locations with truly unique advantages.

The name was developed in collaboration with the USP agency.

PAQQ

PAQQ is the craft eco package taking care of nature.

Branding case is here:

Go to project

LEADEX

LEADEX is the distributor of heavy machinery.

20 МЕТРОГІГ

20 METROGYG is the Vodafone campaign for passengers of the Kyiv subway. 20 GB of mobile internet in the subway for 7 days at no extra cost!

SUPRETA

SUPRETA is an atelier of designer kitchens, a new project of the owner of the TABOORET architecture studio, Katerina Churina.

АВТОФОНД

AUTOFUND is the financial service that provides an opportunity to purchase a new car, paying its cost in small monthly installments.

HEALSENS

HEALSENS is a personalized preventive health care platform that helps you analyze medical information.

CARRANTA

Name for the dental clinic

NEPTA

NEPTA is a water treatment center. Everyone knows the sea god Neptune, but few know his beautiful sister Nepta. Nepta commands the beauty of the waves and the healing powers of water, and knows how to get the value out of every drop.

MONA LEE

MONA LEE is a tailoring, renting, and selling dress service in Lviv. Wedding or evening — in any dress you will look charming, like Mona Lisa.

TARGENTA

TARGENTA is the name for PR and communication school.

WINE99

WINE99 is the service that helps you get to know good wines better. You can order a wine box or a tasting of one of the 99 varieties of the best wines in the world.

Consanta

Consanta is the consulting company founded by financial specialists who managed a huge number of commercial banks and large-scale companies.

BRISE capital

BRISE capital is the investment company specialized on the development of MarTech and Marketplaces projects.

AUTWORK

AUTWORK is an international agency for employment and personnel leasing abroad with operating offices in Ukraine and Poland.

derkaliber

derkaliber is the name for the brand of ball brass valves. Also, we developed the names for two series — Derkaliber Grand and Derkaliber Kraft and the brand's slogan — Perfection of complex solutions.

DeWise

DEWISE is the name for electronic device shop.

KEPPLE

The name of a crypto project managed by the crypto community of BNB Chain social media platforms, which includes Web3 features in an All-In-One extension

DOMMERS GROUP

DOMMERS GROUP is the company providing installation of the water supply systems, sewerage and heating.

ARTWILLE

We do believe each of us is an artist, loving Van Gogh’s «Starry Night» or Salvador Dali’s «Metamorphosis of Narcissus». That’s why we created "Paint by Number" kits and encourage everyone to make his/her inner artist feel free.

CELEBRIDE

CELEBRIDE is the wedding agency.

FELLO

FELLO is the name for the animal web service. It is short version for fellow saying that animals are our little friends.

RAVISTO

RAVISTO is the online shop of ritual goods.

NUARE

NUARE is the name of a coffee brand. In this name the heart of coffee secret (the dark bean) is covered by romantic aura.

BENEFLAT

BENEFLAT is the name for furniture and decor manufacturer.

ALTARES FINANCE

ALTARES is the solid finance company.

YASKRO

YASKRO is the beauty store.

ЗНИЖКИЦЯ

ECONIA

ECONIA is the name of company producing ecological water products.

The name was developed in collaboration with Headshot.

INSTATE GROUP

INSTATE GROUP is the name for law firm.

JAXX

JAXX is the name for detergent.

КОВБАСИ БУШЕРІ

The name for the sausage brand.

Villa Vanilla

VILLA VANILLA is a name of furniture made of Eastern wood: rattan, teak and bamboo.

The name was developed in collaboration with Headshot.

REGENT

REGENT is the name for cosmetology clinic specializing on regeneration.

TANNERWILLE

Tannerwille is the name for the wholesaler of leather goods.

SAUBERG

SAUBERG is the name for the window-sills.

BIGGA

Bigga is the name of the pumping equipment.

The TEMPLE

The Temple is the name for beauty salon. Our body is a temple that needs to be kept in order. This is why there is a beauty salon — a place where highly qualified specialists perform sacred acts on the guest’s body.

Crepe de Chine

Crepe de Chine is a cozy French restaurant of the Kozyrna Karta restaurant family.

The name was developed in collaboration with USP.

BIBBY dream&play

BIBBY is the name of diaper private label of FOZZY GROUP. We also created the slogan "dream&play".

DEMOKRAFT

DEMOKRAFT is the name for craft packaging.

SMARTA

SMARTA is the name of the distributor of fuel equipment from leading European manufacturers.

MOUSE HOUSE bedtime game

MOUSE HOUSE bedtime game shows to the kids the importance of listening to your conscience, the power of apology and rectifying mistakes. It's a unique app combining a bedtime story and a game. The bedtime ritual gains new dimensions and helps in the moral education of your child!

SON of the SUN and WIZARD LIZARD

This is the first story in “SON of the SUN” series about little sunbeam sent by his Father Sun to explore the Universe. First book is telling about sunbeam’s adventures on the North Pole. And the main theme of this story is forgiveness.

NOTARIUM

NOTARIUM is the online service of the notaries search.

FARRIA

FARRIA is the name for halal chicken meat intended for export to Muslim countries. The name was developed for the company AGRO-OVEN.

KRONSBEER

Kronsbeer is the name of a private brewery in Zaporizhzhia. We also developed the subname, based on the surname of the creator of Kronsbeer brewery — Kondratieff Crowning Beer.

EXECTLY

EXECTLY is the name for HR company.

WITH.ME

WITH.ME is the local jewelry brand from Ukraine.

QUBIO

QUBIO is the name for 3D-design studio.

COFFEE ROOM

COFFEE ROOM is the name for coffee bar in Odessa.

ROCK&WOOD

ROCK&WOOD is the name of the architecture and interior design bureau.

CIPOLETTI

Cipoletti is the name for thin Italian sausages.

The name was developed in collaboration with DDH.

SHKINDER

SHKINDER is the name for kids school of arts.

KIDAPPERS

KIDAPPERS is the name for the company creating interactive books and apps for kids.

WOODBERG

KIDAPPERS is the name for the company creating interactive books and apps for kids.

BRITISH PANDA

BRITISH PANDA is the name for language school specialized in English and Chinese.

The 1

THE 1 is the specialty coffee brand.

LONGEVITA

LONGEVITA is the name for a brand of medical devices intended for private usage.

Monte Gusto

MONTE GUSTO is a cozy bistro with European cuisine.

BLACKSTER

BLACKSTER is the name for premium PC brand.

The name was developed in collaboration with Headshot.

ONE MORE DRESS

One More Dress is the women clothes trademark in the mass market segment.

JUZZI

JUZZI is the name of natural juices. Private label of Velyka Kyshenya.

The name was developed in collaboration with Headshot.

TOTO

TOTO is the name of children’s crunches. Private label of Velyka Kyshenya.

The name was developed in collaboration with Headshot.

AQUA ERA

AQUA ERA is the name of mineral water.

The name was developed in collaboration with Headshot.

FRESHEN

FRESHEN is the name for air fresheners.

UNITONE GROUP

Unitone Group is the stock photography company.

CHICK CHIRIK

CHICK CHIRIK is the Ukraine's first service of wish lists integrated into an online store.

PANI HONEY

PANI HONEY is the name of Ukranian honey.

UNIKRAINE

UNIKRAINE is the online project combining design marketplace and charity initiatives.

KITNESS

KITNESS is the health food delivery service.

Veroni

VERONI is the name of the vermouth. Private label of Velyka Kyshenya.

The name was developed in collaboration with Headshot.

BE.LONG

BE.LONG is the name for e-cigarettes. "Be long" – such as the reading says means a lasting pleasant taste, high-capacity battery and the tank.

SWANN

SWANN is the name for fashion brand. It combines the majestic image of a swan and the name of the brand owner — Ann.

BIG CITY PROJECT

BIG CITY PROJECT specializes in the design of architecture objects and construction legal support. The name speaks about the solid scale of the company's activities.

INSPECTRUM

INSPECTRUM is the name for a company specializing in construction expertise. The name talks about careful inspection of objects in all the spectrum of attention.