SYMPL beauty space

Task: to conduct the rebranding of the beauty salon DREAMBAR.

Solution: The key idea of the new positioning became simplicity.

True beauty lies in simplicity. True comfort is found in simple and convenient solutions.

The name Sympl reflects the salon’s new positioning, while the minimalist logo and visual identity support the concept of "simplicity."

As part of the project, we developed the logo, visual identity, brand book, interior and exterior design principles, and created a website with a well-designed CRM system, making visits to SYMPL beauty space simpler and more convenient.