Residential complex RE-FORMAT ALPHA

RE-FORMAT ALPHA is a residential complex located in the village of Chaiky, near Kyiv, created for people who seek to change not only their address, but also their quality of life. This idea became the foundation of the brand and is embodied in its slogan, “A Window to a New Life.”

The central symbol of the brand is a window. It is one of the most important elements of any home, as it is through a window that people connect with the world around them. At the same time, it represents the boundary between the present and the future, between what exists today and what lies ahead.

The logo’s distinctive feature is its layered meaning. It can be viewed from different perspectives, much like the very concept of a new life.

Looking through this window inward, future residents see themselves in a new environment: a cozy apartment, a comfortable community, and a home that reflects their aspirations and plans for the future.

Looking outward, they discover a new surrounding world: green spaces, fresh air, opportunities for recreation, leisurely walks, and a more balanced lifestyle just minutes away from the capital.

This dual perspective became the foundation of the brand’s visual identity and communication concept. RE-FORMAT ALPHA offers more than square meters. It offers a new outlook. A fresh perspective on everyday living, personal comfort, and the balance between the energy of a major city and the tranquility of a suburban setting.

As a result, a brand was created that presents real estate as an opportunity to open the door to new possibilities and embrace a long-awaited way of life. The part ALPHA corresponds to the first object in a serie.

As part of the project we've created the name, the slogan, the logo and brand identity.