ROSA — professional paints for daily practice

ROSA is Ukraine's leading manufacturer of professional fine art materials, hobby supplies, and decorative products. For over 30 years, ROSA products have been trusted by artists across Ukraine and in more than 45 countries worldwide.

Committed to continuous improvement, the brand constantly refines its products by studying customer needs and gathering feedback from artists and partners. The next logical step was to evolve the brand itself by redesigning the logo and creating a clear, scalable visual identity system for the ROSA family of sub-brands.

Our challenge was to modernize the brand while preserving its strong recognition and heritage. We developed a refreshed visual identity that is cleaner, more cohesive, and built for future growth. The new calligraphic logotype retains ROSA's artistic spirit while offering improved legibility, consistency, and flexibility across digital and physical applications.

We also designed a comprehensive identity system for the brand's different divisions, each with its own personality while remaining part of the unified ROSA ecosystem. This allows the brand to communicate with diverse audiences while maintaining a consistent visual language and strong brand recognition.

Special attention was given to the development of graphic assets and a future-proof packaging system. The new identity provides a flexible framework that can be applied across a wide range of product categories, from professional paints and brushes to hobby supplies and decorative materials, ensuring consistency, clarity, and scalability throughout the entire product portfolio.